I design and deploy intelligent workflow systems that eliminate manual processes — from lead handling and customer communication to content distribution and CRM operations.
I'm Nino "Ray" Formacil, based in Antipolo, Rizal, Philippines. My career began with 11 years in BPO technical support — building systematic problem-solving, clear communication, and composure under pressure.
I transitioned into performance marketing, managing Google Ads and Microsoft Ads campaigns across industries for 6+ years — learning where businesses acquire customers and where conversion breaks down.
Now I operate at the intersection: building automation systems that close the gap between lead generation and closed deals. I independently learned, implemented, and shipped real working systems — not prototypes.
Real, working systems — designed, built, tested, and deployed independently. Each solves a specific business operations problem.
An end-to-end workflow that captures, classifies, routes, and follows up with every inbound lead — automatically, 24/7, with no manual handling.
A batch pipeline that generates platform-specific content in one run, processes each item with structured logic, and distributes automatically — at scale.
An intelligent response system that handles customer inquiries automatically — generating contextual replies, sending via email, and logging every interaction for support tracking.
A rare hybrid — workflow automation engineering combined with performance marketing expertise.
Systems thinking, not one-off tasks. Every workflow is built for reliability, scalability, and real business value.